Retail Audit Leads to Revamped Strategy

Identifying opportunities through fact based audits.


A home furnishings retailer needed to better activate data, measurement, and audience strategies to drive growth


We conducted stakeholder interviews and a comprehensive audit of the client’s tech stack to design a new approach that iImproved data integrations and restructured campaigns to better demonstrate incremental lift. This audit enabled a holistic view of marketing programs and improved measurement accuracy.


  • Higher ROI among prioritized audiences
  • Increased confidence in marketing performance reports
  • Significantly expanded media investment leading to increased online and in-store sales
Core Audits:
Data Systems (GCP/AWS)
Media & Ad Tech
Data Visualization
Audience Segmentation
CRM, Journey Mapping

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